GMV of lifestyle product retail market China 2018-2027

Published by
Xin Ou,
Apr 4, 2024
In 2022, the gross merchandise volume of China's lifestyle product retail market was around 4.04 trillion yuan. The market was estimated to grow at a CAGR of 8.1 percent from 2022 to 2027 to reach roughly 5.96 trillion yuan.

Gross merchandise volume (GMV) of China's lifestyle product retail market from 2018 to 2022, with forecasts from 2023 to 2027 (in billion yuan)

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Release date

February 2024

Region

China

Survey time period

2018 to 2022

Supplementary notes

*Forecast.

One yuan equals approximately 0.14 U.S. dollars and 0.13 euros (as of February 2024).

Lifestyle products generally refer to products designed to enhance an individual’s lifestyle or personal expression, mainly including personal care products, small electronics, digital accessories, bags and accessories, snacks, daily consumables, toys, stationery and ancillary textile products.

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