A survey conducted in July 2023 in the United States found that consumers from younger generations were more likely to use biometric methods to validate an online purchase. Over one-half of Gen Z respondents reported using facial recognition, versus around 5 percent among Baby boomers and seniors. Overall, Millennials constituted the generation who most used biometric authentication for online purchases, with approximately three-quarters of respondents reporting using such methods.
Biometric methods used to validate an online purchase by consumers in the United States in 2023, by generation
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Biometric methods used to validate an online purchase by consumers in the United States in 2023, by generation
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PYMNTS. (September 20, 2023). Biometric methods used to validate an online purchase by consumers in the United States in 2023, by generation [Graph]. In Statista. Retrieved April 14, 2025, from https://www.statista.com/statistics/1449028/biometric-methods-use-for-online-purchases-by-generation-us/
PYMNTS. "Biometric methods used to validate an online purchase by consumers in the United States in 2023, by generation." Chart. September 20, 2023. Statista. Accessed April 14, 2025. https://www.statista.com/statistics/1449028/biometric-methods-use-for-online-purchases-by-generation-us/
PYMNTS. (2023). Biometric methods used to validate an online purchase by consumers in the United States in 2023, by generation. Statista. Statista Inc.. Accessed: April 14, 2025. https://www.statista.com/statistics/1449028/biometric-methods-use-for-online-purchases-by-generation-us/
PYMNTS. "Biometric Methods Used to Validate An Online Purchase by Consumers in The United States in 2023, by Generation." Statista, Statista Inc., 20 Sep 2023, https://www.statista.com/statistics/1449028/biometric-methods-use-for-online-purchases-by-generation-us/
PYMNTS, Biometric methods used to validate an online purchase by consumers in the United States in 2023, by generation Statista, https://www.statista.com/statistics/1449028/biometric-methods-use-for-online-purchases-by-generation-us/ (last visited April 14, 2025)
Biometric methods used to validate an online purchase by consumers in the United States in 2023, by generation [Graph], PYMNTS, September 20, 2023. [Online]. Available: https://www.statista.com/statistics/1449028/biometric-methods-use-for-online-purchases-by-generation-us/
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