This statistic presents the top three primary financial goals of each given generation in the United States in 2018. While baby boomers no longer prioritized getting out of debt as highly as the younger generations, 24 percent of that generation placed "insure financial stability" as their primary goal.
Primary financial goals in the United States in 2018, by generation
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Primary financial goals in the United States in 2018, by generation
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PwC. (June 1, 2018). Primary financial goals in the United States in 2018, by generation [Graph]. In Statista. Retrieved March 05, 2025, from https://www.statista.com/statistics/935650/primary-financial-goals-usa-by-generation/
PwC. "Primary financial goals in the United States in 2018, by generation." Chart. June 1, 2018. Statista. Accessed March 05, 2025. https://www.statista.com/statistics/935650/primary-financial-goals-usa-by-generation/
PwC. (2018). Primary financial goals in the United States in 2018, by generation. Statista. Statista Inc.. Accessed: March 05, 2025. https://www.statista.com/statistics/935650/primary-financial-goals-usa-by-generation/
PwC. "Primary Financial Goals in The United States in 2018, by Generation." Statista, Statista Inc., 1 Jun 2018, https://www.statista.com/statistics/935650/primary-financial-goals-usa-by-generation/
PwC, Primary financial goals in the United States in 2018, by generation Statista, https://www.statista.com/statistics/935650/primary-financial-goals-usa-by-generation/ (last visited March 05, 2025)
Primary financial goals in the United States in 2018, by generation [Graph], PwC, June 1, 2018. [Online]. Available: https://www.statista.com/statistics/935650/primary-financial-goals-usa-by-generation/
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