Fan preference to watch sports at home due to technological advancements 2023

Published by
Christina Gough,
Jun 24, 2024

During a global survey in March 2023, over three quarters of Gen Z sports fans (aged 18 to 27) stated that they preferred to watch sports at home due to technological advancements, which enhance their experiences and make them more immersive. On average, 69 percent of the respondents to the survey preferred staying home to view sports.

Share of fans who prefer to watch sports at home due to technological advancements worldwide as of April 2023, by age

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Release date

June 2023

Region

Worldwide

Survey time period

March to April 2023

Number of respondents

12,004 respondents

Age group

18 years and older

Special properties

sports fans who regularly watch and follow sports

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