During a survey carried out among consumers in Italy and released in October 2023, around 30 percent of respondents aged between 35 and 44 said they followed at least one virtual influencer, while 27 percent of respondents aged 25 and 34 said they did so as well.
Share of consumers following at least one virtual influencer in Italy as of October 2023, by age group
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Mondadori Group. (October 15, 2023). Share of consumers following at least one virtual influencer in Italy as of October 2023, by age group [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1448950/consumers-follow-virtual-influencers-age-italy/
Mondadori Group. "Share of consumers following at least one virtual influencer in Italy as of October 2023, by age group." Chart. October 15, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1448950/consumers-follow-virtual-influencers-age-italy/
Mondadori Group. (2023). Share of consumers following at least one virtual influencer in Italy as of October 2023, by age group. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1448950/consumers-follow-virtual-influencers-age-italy/
Mondadori Group. "Share of Consumers following at Least One Virtual Influencer in Italy as of October 2023, by Age Group." Statista, Statista Inc., 15 Oct 2023, https://www.statista.com/statistics/1448950/consumers-follow-virtual-influencers-age-italy/
Mondadori Group, Share of consumers following at least one virtual influencer in Italy as of October 2023, by age group Statista, https://www.statista.com/statistics/1448950/consumers-follow-virtual-influencers-age-italy/ (last visited December 22, 2024)
Share of consumers following at least one virtual influencer in Italy as of October 2023, by age group [Graph], Mondadori Group, October 15, 2023. [Online]. Available: https://www.statista.com/statistics/1448950/consumers-follow-virtual-influencers-age-italy/
