Biggest European sports sponsorship deals 2022

Published by
Christina Gough,
Feb 9, 2024

In 2022, the sport sponsorship deal with the highest value in Europe was between Oracle and Oracle Red Bull Racing, with a value of between 80 and 90 million euros. The second-highest value deal was between Standard Chartered and Liverpool FC, with a fee of 70 to 80 million euros.

Highest value sports sponsorship deals in Europe in 2022 (in million euros)

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Release date

April 2023

Region

Europe

Survey time period

2022

Number of respondents

1,770 deals

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Market overview

6

Sports brands

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League sponsorships

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Topics

Sports sponsorshipSporting goods industry in the U.S.National Football League (NFL)National Basketball Association (NBA)Major League Baseball (MLB)
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