During the first quarter of 2023, the Indian National Congress party was the leading political advertiser on television in India, having contributed to 20 percent of the ad volumes. It was followed by the PMK party from Tamil Nadu which belonged to the BJP-led National Democratic Alliance. Meanwhile, the BJP itself contributed to 15 percent of TV ad volumes during the surveyed period.
Television ad volume share of major political advertisers in India in the first quarter of 2023
Characteristic
Share of ad volumes
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exchange4media. (April 26, 2023). Television ad volume share of major political advertisers in India in the first quarter of 2023 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1448866/india-leading-political-advertisers-on-tv/
exchange4media. "Television ad volume share of major political advertisers in India in the first quarter of 2023." Chart. April 26, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1448866/india-leading-political-advertisers-on-tv/
exchange4media. (2023). Television ad volume share of major political advertisers in India in the first quarter of 2023. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1448866/india-leading-political-advertisers-on-tv/
exchange4media. "Television Ad Volume Share of Major Political Advertisers in India in The First Quarter of 2023." Statista, Statista Inc., 26 Apr 2023, https://www.statista.com/statistics/1448866/india-leading-political-advertisers-on-tv/
exchange4media, Television ad volume share of major political advertisers in India in the first quarter of 2023 Statista, https://www.statista.com/statistics/1448866/india-leading-political-advertisers-on-tv/ (last visited July 22, 2024)
Television ad volume share of major political advertisers in India in the first quarter of 2023 [Graph], exchange4media, April 26, 2023. [Online]. Available: https://www.statista.com/statistics/1448866/india-leading-political-advertisers-on-tv/