Leading political advertisers on TV India Q1 2023, by ad volume share

Published by
Tanushree Basuroy,
Feb 8, 2024

During the first quarter of 2023, the Indian National Congress party was the leading political advertiser on television in India, having contributed to 20 percent of the ad volumes. It was followed by the PMK party from Tamil Nadu which belonged to the BJP-led National Democratic Alliance. Meanwhile, the BJP itself contributed to 15 percent of TV ad volumes during the surveyed period.

Television ad volume share of major political advertisers in India in the first quarter of 2023

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Release date

April 2023

Region

India

Survey time period

January to March, 2023

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Topics

Political advertising in IndiaPolitical advertising in the United StatesAdvertising industry in IndiaOnline political advertising in EuropePolitical parties in India
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