Europe sports sponsorship deals by sport 2022

Published by
Christina Gough,
Feb 9, 2024

In 2022, football was the sport with the highest share of the sports sponsorship market in Europe, accounting for roughly 50 percent of deals. That year, gaming and eSports made up the second-largest percentage of deals, at just under ten percent.

Share of sports sponsorship deals in Europe in 2022, by sport

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Release date

April 2023

Region

Europe

Survey time period

2022

Number of respondents

1,770 deals

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Statistics on " Football sponsorship in Europe "

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Other statistics that may interest you Football sponsorship in Europe

Overview

7

Revenues

8

Kit sponsorship

8

Sponsorship industry

5

FIFA World Cup

7

Other sports and major events

7

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Topics

Sports sponsorshipSporting goods industry in the U.S.National Football League (NFL)National Basketball Association (NBA)Major League Baseball (MLB)
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