In 2022, around 64 percent of respondents from Germany, Austria, and Switzerland stated they would pay the same amount for sustainable clothing and shoes. 32 percent would pay more. Figures are based on a survey conducted in the summer of that year.
How willing are you to pay for sustainable clothing and shoes?
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"Imagine buying an item which fulfills the leading sustainability expectations for you. Which of the following statements best describes your willingness to pay for this item?"
2,028 respondents were surveyed in the Austria, Germany, and Switzerland. Individual figures for each country were not visible in the source.
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Simon-Kucher & Partners. (February 28, 2023). How willing are you to pay for sustainable clothing and shoes? [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1448836/sustainable-clothing-and-shoes-willingness-to-pay-germany-austria-switzerland/
Simon-Kucher & Partners. "How willing are you to pay for sustainable clothing and shoes? ." Chart. February 28, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1448836/sustainable-clothing-and-shoes-willingness-to-pay-germany-austria-switzerland/
Simon-Kucher & Partners. (2023). How willing are you to pay for sustainable clothing and shoes? . Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1448836/sustainable-clothing-and-shoes-willingness-to-pay-germany-austria-switzerland/
Simon-Kucher & Partners. "How Willing Are You to Pay for Sustainable Clothing and Shoes? ." Statista, Statista Inc., 28 Feb 2023, https://www.statista.com/statistics/1448836/sustainable-clothing-and-shoes-willingness-to-pay-germany-austria-switzerland/
Simon-Kucher & Partners, How willing are you to pay for sustainable clothing and shoes? Statista, https://www.statista.com/statistics/1448836/sustainable-clothing-and-shoes-willingness-to-pay-germany-austria-switzerland/ (last visited July 22, 2024)
How willing are you to pay for sustainable clothing and shoes? [Graph], Simon-Kucher & Partners, February 28, 2023. [Online]. Available: https://www.statista.com/statistics/1448836/sustainable-clothing-and-shoes-willingness-to-pay-germany-austria-switzerland/
