In 2022, around 64 percent of respondents from Germany, Austria, and Switzerland stated they would pay the same amount for sustainable clothing and shoes. 32 percent would pay more. Figures are based on a survey conducted in the summer of that year.
How willing are you to pay for sustainable clothing and shoes?
"Imagine buying an item which fulfills the leading sustainability expectations for you. Which of the following statements best describes your willingness to pay for this item?"
2,028 respondents were surveyed in the Austria, Germany, and Switzerland. Individual figures for each country were not visible in the source.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Simon-Kucher & Partners. (February 28, 2023). How willing are you to pay for sustainable clothing and shoes? [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1448836/sustainable-clothing-and-shoes-willingness-to-pay-germany-austria-switzerland/
Simon-Kucher & Partners. "How willing are you to pay for sustainable clothing and shoes? ." Chart. February 28, 2023. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1448836/sustainable-clothing-and-shoes-willingness-to-pay-germany-austria-switzerland/
Simon-Kucher & Partners. (2023). How willing are you to pay for sustainable clothing and shoes? . Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1448836/sustainable-clothing-and-shoes-willingness-to-pay-germany-austria-switzerland/
Simon-Kucher & Partners. "How Willing Are You to Pay for Sustainable Clothing and Shoes? ." Statista, Statista Inc., 28 Feb 2023, https://www.statista.com/statistics/1448836/sustainable-clothing-and-shoes-willingness-to-pay-germany-austria-switzerland/
Simon-Kucher & Partners, How willing are you to pay for sustainable clothing and shoes? Statista, https://www.statista.com/statistics/1448836/sustainable-clothing-and-shoes-willingness-to-pay-germany-austria-switzerland/ (last visited December 30, 2024)
How willing are you to pay for sustainable clothing and shoes? [Graph], Simon-Kucher & Partners, February 28, 2023. [Online]. Available: https://www.statista.com/statistics/1448836/sustainable-clothing-and-shoes-willingness-to-pay-germany-austria-switzerland/
