Between January and November 2023, the telephony industry alone accounted for nearly 12 percent of the investments in free TV embedded advertising in Chile. The format refers to brand activations within the programs, as opposed to commercial breaks. The supermarket and hypermarket and department store segments followed, accounting for 6.7 and 6.1 percent of the total, respectively.
Leading free TV embedded advertising categories in Chile between January and November 2023, by ad spend share
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Asociación Nacional de Avisadores (Chile). (February 5, 2024). Leading free TV embedded advertising categories in Chile between January and November 2023, by ad spend share [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1448763/top-free-tv-embedded-ad-categories-chile/
Asociación Nacional de Avisadores (Chile). "Leading free TV embedded advertising categories in Chile between January and November 2023, by ad spend share." Chart. February 5, 2024. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1448763/top-free-tv-embedded-ad-categories-chile/
Asociación Nacional de Avisadores (Chile). (2024). Leading free TV embedded advertising categories in Chile between January and November 2023, by ad spend share. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1448763/top-free-tv-embedded-ad-categories-chile/
Asociación Nacional de Avisadores (Chile). "Leading Free Tv Embedded Advertising Categories in Chile between January and November 2023, by Ad Spend Share." Statista, Statista Inc., 5 Feb 2024, https://www.statista.com/statistics/1448763/top-free-tv-embedded-ad-categories-chile/
Asociación Nacional de Avisadores (Chile), Leading free TV embedded advertising categories in Chile between January and November 2023, by ad spend share Statista, https://www.statista.com/statistics/1448763/top-free-tv-embedded-ad-categories-chile/ (last visited July 22, 2024)
Leading free TV embedded advertising categories in Chile between January and November 2023, by ad spend share [Graph], Asociación Nacional de Avisadores (Chile), February 5, 2024. [Online]. Available: https://www.statista.com/statistics/1448763/top-free-tv-embedded-ad-categories-chile/