According to Google's report on ad transparency, the Bharatiya Janata Party, one of India's major national political parties, spent 136 million Indian rupees on Google Ads just two months into 2024. The highest ad spending over a five-year span was recorded in 2023. While the ruling party has consistently proven to be a major spender on political advertising, it is interesting to note that its ad spend spiked particularly around election season, such as in 2019 and the years leading up to the 2024 national elections.
Advertising expenditure on Google Ads by the Bharatiya Janata Party in India from 2019 to 2024
(in million Indian rupees)
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Google. (February 13, 2024). Advertising expenditure on Google Ads by the Bharatiya Janata Party in India from 2019 to 2024 (in million Indian rupees) [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1448601/india-bjp-ad-spend-on-google-ads/
Google. "Advertising expenditure on Google Ads by the Bharatiya Janata Party in India from 2019 to 2024 (in million Indian rupees)." Chart. February 13, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1448601/india-bjp-ad-spend-on-google-ads/
Google. (2024). Advertising expenditure on Google Ads by the Bharatiya Janata Party in India from 2019 to 2024 (in million Indian rupees). Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1448601/india-bjp-ad-spend-on-google-ads/
Google. "Advertising Expenditure on Google Ads by The Bharatiya Janata Party in India from 2019 to 2024 (in Million Indian Rupees)." Statista, Statista Inc., 13 Feb 2024, https://www.statista.com/statistics/1448601/india-bjp-ad-spend-on-google-ads/
Google, Advertising expenditure on Google Ads by the Bharatiya Janata Party in India from 2019 to 2024 (in million Indian rupees) Statista, https://www.statista.com/statistics/1448601/india-bjp-ad-spend-on-google-ads/ (last visited December 22, 2024)
Advertising expenditure on Google Ads by the Bharatiya Janata Party in India from 2019 to 2024 (in million Indian rupees) [Graph], Google, February 13, 2024. [Online]. Available: https://www.statista.com/statistics/1448601/india-bjp-ad-spend-on-google-ads/
