According to a survey conducted in Japan in 2023, approximately 30.2 percent of women responded that they wanted to use products for delicate zone care, such as oils or creams, while 28.2 percent reported wanting to use delicate zone dedicated soap for intimate wash. In contrast, only 4.7 of women did not use any particular FemTech products or services.
Most common FemTech products and services that female respondents want to use in Japan as of March 2023
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Nippon Information Incorporated. (April 30, 2023). Most common FemTech products and services that female respondents want to use in Japan as of March 2023 [Graph]. In Statista. Retrieved November 23, 2024, from https://www.statista.com/statistics/1448568/japan-commonly-demanded-femtech-products-among-women/
Nippon Information Incorporated. "Most common FemTech products and services that female respondents want to use in Japan as of March 2023." Chart. April 30, 2023. Statista. Accessed November 23, 2024. https://www.statista.com/statistics/1448568/japan-commonly-demanded-femtech-products-among-women/
Nippon Information Incorporated. (2023). Most common FemTech products and services that female respondents want to use in Japan as of March 2023. Statista. Statista Inc.. Accessed: November 23, 2024. https://www.statista.com/statistics/1448568/japan-commonly-demanded-femtech-products-among-women/
Nippon Information Incorporated. "Most Common Femtech Products and Services That Female Respondents Want to Use in Japan as of March 2023." Statista, Statista Inc., 30 Apr 2023, https://www.statista.com/statistics/1448568/japan-commonly-demanded-femtech-products-among-women/
Nippon Information Incorporated, Most common FemTech products and services that female respondents want to use in Japan as of March 2023 Statista, https://www.statista.com/statistics/1448568/japan-commonly-demanded-femtech-products-among-women/ (last visited November 23, 2024)
Most common FemTech products and services that female respondents want to use in Japan as of March 2023 [Graph], Nippon Information Incorporated, April 30, 2023. [Online]. Available: https://www.statista.com/statistics/1448568/japan-commonly-demanded-femtech-products-among-women/
