During a September 2023 survey conducted among loyalty program decision-makers from across the globe, 14.5 percent of respondents classified their program as more emotional than rational. On the other hand, 65.4 percent described theirs as rational.
Distribution of loyalty programs worldwide as of September 2023, by type
Characteristic
Share of respondents
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Antavo. (January 17, 2024). Distribution of loyalty programs worldwide as of September 2023, by type [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1448554/loyalty-programs-type-worldwide/
Antavo. "Distribution of loyalty programs worldwide as of September 2023, by type." Chart. January 17, 2024. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1448554/loyalty-programs-type-worldwide/
Antavo. (2024). Distribution of loyalty programs worldwide as of September 2023, by type. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1448554/loyalty-programs-type-worldwide/
Antavo. "Distribution of Loyalty Programs Worldwide as of September 2023, by Type." Statista, Statista Inc., 17 Jan 2024, https://www.statista.com/statistics/1448554/loyalty-programs-type-worldwide/
Antavo, Distribution of loyalty programs worldwide as of September 2023, by type Statista, https://www.statista.com/statistics/1448554/loyalty-programs-type-worldwide/ (last visited August 24, 2024)
Distribution of loyalty programs worldwide as of September 2023, by type [Graph], Antavo, January 17, 2024. [Online]. Available: https://www.statista.com/statistics/1448554/loyalty-programs-type-worldwide/