In 2024, Zara was the best spontaneously known online fashion store in Spain, with 54 percent of respondents saying they knew about it even if they had never visited it. Amazon and Zalando ranked close behind, with 44 and 42 percent of respondents saying the same. El Corte Inglés and Shein are also among the most spontaneously well-known online fashion brands among Spanish online fashion shoppers.
May 2024
Spain
January 22 to 31, 2024
634 respondents
16-74 years
consumers who bought fashion products (clothing/footwear/accessories) online in the past year
Computer-assisted web interviews (CAWI)
Original question: "Aunque no las hayas visitado nunca, ¿qué tiendas online conoces para comprar moda (ropa, calzado, accesorios…)?" (Even if you have never visited them, what online stores do you know to buy fashion (clothes, shoes, accessories...)?)
* For commercial use only
Basic Account
Starter Account
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
Overview
Segments
Companies
Consumption
Social media
* For commercial use only
Basic Account
Starter Account
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
