According to the results of a recent survey conducted in May 2023, 53 percent of surveyed participants in Italy stated that they were likely to reduce their spending on sustainable fashion due to inflation. Only 14 percent of respondents stated the opposite.
Share of Italians who are likely to spend less on sustainable apparel and footwear due to inflation in 2023
The source asked respondents if they were likely to spend less on sustainable apparel and shoes due to inflation and lower household budget.
The source does not specify the exact number of Italian consumers surveyed, but says that sample sizes for this survey may vary between 511 and 1,999. A nationally representative sample was used for Italy.
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YouGov. (August 29, 2023). Share of Italians who are likely to spend less on sustainable apparel and footwear due to inflation in 2023 [Graph]. In Statista. Retrieved January 06, 2025, from https://www.statista.com/statistics/1448460/spending-plans-on-sustainable-apparel-and-footwear-in-italy/
YouGov. "Share of Italians who are likely to spend less on sustainable apparel and footwear due to inflation in 2023." Chart. August 29, 2023. Statista. Accessed January 06, 2025. https://www.statista.com/statistics/1448460/spending-plans-on-sustainable-apparel-and-footwear-in-italy/
YouGov. (2023). Share of Italians who are likely to spend less on sustainable apparel and footwear due to inflation in 2023. Statista. Statista Inc.. Accessed: January 06, 2025. https://www.statista.com/statistics/1448460/spending-plans-on-sustainable-apparel-and-footwear-in-italy/
YouGov. "Share of Italians Who Are Likely to Spend Less on Sustainable Apparel and Footwear Due to Inflation in 2023." Statista, Statista Inc., 29 Aug 2023, https://www.statista.com/statistics/1448460/spending-plans-on-sustainable-apparel-and-footwear-in-italy/
YouGov, Share of Italians who are likely to spend less on sustainable apparel and footwear due to inflation in 2023 Statista, https://www.statista.com/statistics/1448460/spending-plans-on-sustainable-apparel-and-footwear-in-italy/ (last visited January 06, 2025)
Share of Italians who are likely to spend less on sustainable apparel and footwear due to inflation in 2023 [Graph], YouGov, August 29, 2023. [Online]. Available: https://www.statista.com/statistics/1448460/spending-plans-on-sustainable-apparel-and-footwear-in-italy/