Motivation to go to a live music event in the past 12 months in the U.S. 2023

Published by Statista Research Department, Aug 13, 2024

In 2023, the majority of live music attendees in the United States said that being a fan of the artist or act performing was one of the main reasons to attend an event. However, attending a live music event is also a social activity, as socializing and celebrating special occasions were also among the top motivations to attend, with 30 percent and 24 percent respectively.

Reasons for attending a live music event in the past 12 months in the United States in 2023

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Release date

October 2023

Region

North America, United States

Survey time period

2023

Number of respondents

4,023 respondents

Supplementary notes

Consumers were asked to select up to three top reasons.

Live music events include concerts and music festivals (e.g. Coachella, CMA Fest).

“Live music event attendees” are defined as adults aged 18+ who attended at least one live music event in the last 12 months.

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