A study conducted in January 2024 found that podcast listeners in the United States preferred audio podcasts. On third of respondents stated that they prefer audio content as podcasts, whereas 25 percent prefer to watch video content. The study also found that female podcast listeners are more likely to listen to audio content, while male podcast listeners are more likely to watch video content.
Format preference in podcast consumption in the United States as of January 2024, by gender
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Men
Women
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YouGov. (February 1, 2024). Format preference in podcast consumption in the United States as of January 2024, by gender [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1448447/podcast-consumption-format-preference-united-states-gender/
YouGov. "Format preference in podcast consumption in the United States as of January 2024, by gender." Chart. February 1, 2024. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1448447/podcast-consumption-format-preference-united-states-gender/
YouGov. (2024). Format preference in podcast consumption in the United States as of January 2024, by gender. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1448447/podcast-consumption-format-preference-united-states-gender/
YouGov. "Format Preference in Podcast Consumption in The United States as of January 2024, by Gender." Statista, Statista Inc., 1 Feb 2024, https://www.statista.com/statistics/1448447/podcast-consumption-format-preference-united-states-gender/
YouGov, Format preference in podcast consumption in the United States as of January 2024, by gender Statista, https://www.statista.com/statistics/1448447/podcast-consumption-format-preference-united-states-gender/ (last visited August 24, 2024)
Format preference in podcast consumption in the United States as of January 2024, by gender [Graph], YouGov, February 1, 2024. [Online]. Available: https://www.statista.com/statistics/1448447/podcast-consumption-format-preference-united-states-gender/