During a global survey carried out among IT decision-makers in 2023, 51 percent of respondents stated that they were more likely to interact with an ad if it addressed their organization's challenges or business objectives. A third stated they were likely more likely to interact with it if the product it advertised was comparable to one of their existing products.
Factors driving IT decision-makers to interact with advertising worldwide in 2023
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Foundry. (January 16, 2024). Factors driving IT decision-makers to interact with advertising worldwide in 2023 [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1448445/factors-it-decision-makers-interact-advertising-worldwide/
Foundry. "Factors driving IT decision-makers to interact with advertising worldwide in 2023." Chart. January 16, 2024. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1448445/factors-it-decision-makers-interact-advertising-worldwide/
Foundry. (2024). Factors driving IT decision-makers to interact with advertising worldwide in 2023. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1448445/factors-it-decision-makers-interact-advertising-worldwide/
Foundry. "Factors Driving It Decision-makers to Interact with Advertising Worldwide in 2023." Statista, Statista Inc., 16 Jan 2024, https://www.statista.com/statistics/1448445/factors-it-decision-makers-interact-advertising-worldwide/
Foundry, Factors driving IT decision-makers to interact with advertising worldwide in 2023 Statista, https://www.statista.com/statistics/1448445/factors-it-decision-makers-interact-advertising-worldwide/ (last visited November 22, 2024)
Factors driving IT decision-makers to interact with advertising worldwide in 2023 [Graph], Foundry, January 16, 2024. [Online]. Available: https://www.statista.com/statistics/1448445/factors-it-decision-makers-interact-advertising-worldwide/
