Share of IT decision-makers that interact with social media ads worldwide 2023

Published by Statista Research Department, Feb 2, 2024

During a global survey carried out among IT decision-makers in 2023, 22 percent of respondents who belonged to Generation Z said they interacted with advertising on social media. The share amounted to nine percent for respondents from the Boomer generation.

Share of IT decision-makers that interacted with social media advertising worldwide in 2023, by generation

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Release date

January 2024

Region

Worldwide

Survey time period

2023

Number of respondents

843 respondents

Special properties

among IT decision-makers

Method of interview

Online survey

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Overview

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Effectiveness & metrics

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Topics

Social media advertising and marketing worldwideSocial mediaBrands on social mediaFacebook advertising and marketingX (formerly Twitter) advertising and marketing
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