According to a survey conducted in 2022 in Italy, 23 percent of respondents paid most attention to the presence of a quality certification when purchasing wine at hypermarkets and supermarkets. Only eight percent considered price when buying wine.
Characteristics consumers paid most attention to when purchasing wine at hypermarkets and supermarkets in Italy 2022
Characteristic
Share of respondents
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The question was originally stated as: "Negli ultimi 12 mesi, quando ha acquistato vino presso IPER e SUPERMERCATI, a quali caratteristiche ha prestato piu' attenzione?" No other information provided regarding the methodology. *The three wines certifications are: DOC = Denominazione di Origine Controllata (Controlled Designation of Origin). DOCG = Denominazione di Origine Controllata e Garantita (Controlled and Guaranteed Designation of Origin). IGT = Indicazione Geografica Tipica (Typical Geographical Indication)
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WineCouture. (June 8, 2023). Characteristics consumers paid most attention to when purchasing wine at hypermarkets and supermarkets in Italy 2022 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1448424/main-features-when-buying-wine-grocery-retail-italy/
WineCouture. "Characteristics consumers paid most attention to when purchasing wine at hypermarkets and supermarkets in Italy 2022." Chart. June 8, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1448424/main-features-when-buying-wine-grocery-retail-italy/
WineCouture. (2023). Characteristics consumers paid most attention to when purchasing wine at hypermarkets and supermarkets in Italy 2022. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1448424/main-features-when-buying-wine-grocery-retail-italy/
WineCouture. "Characteristics Consumers Paid Most Attention to When Purchasing Wine at Hypermarkets and Supermarkets in Italy 2022." Statista, Statista Inc., 8 Jun 2023, https://www.statista.com/statistics/1448424/main-features-when-buying-wine-grocery-retail-italy/
WineCouture, Characteristics consumers paid most attention to when purchasing wine at hypermarkets and supermarkets in Italy 2022 Statista, https://www.statista.com/statistics/1448424/main-features-when-buying-wine-grocery-retail-italy/ (last visited July 22, 2024)
Characteristics consumers paid most attention to when purchasing wine at hypermarkets and supermarkets in Italy 2022 [Graph], WineCouture, June 8, 2023. [Online]. Available: https://www.statista.com/statistics/1448424/main-features-when-buying-wine-grocery-retail-italy/
