According to a survey conducted in 2023 in Italy, 37 percent of respondents were willing to spend up to 25 percent more for a certified wine than a generic one. Another 37 percent were willing to spend between 25 and 50 percent more, while only 11 percent considered spending over 50 percent more for such types of wines.
Share of consumers willing to spend more for a certified wine* compared to a generic one in Italy in 2023
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Share of respondents
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Confindustria - Federvini. (June 8, 2023). Share of consumers willing to spend more for a certified wine* compared to a generic one in Italy in 2023 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1448406/willingness-to-spend-more-certified-over-generic-wine-italy/
Confindustria - Federvini. "Share of consumers willing to spend more for a certified wine* compared to a generic one in Italy in 2023." Chart. June 8, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1448406/willingness-to-spend-more-certified-over-generic-wine-italy/
Confindustria - Federvini. (2023). Share of consumers willing to spend more for a certified wine* compared to a generic one in Italy in 2023. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1448406/willingness-to-spend-more-certified-over-generic-wine-italy/
Confindustria - Federvini. "Share of Consumers Willing to Spend More for a Certified Wine* Compared to a Generic One in Italy in 2023." Statista, Statista Inc., 8 Jun 2023, https://www.statista.com/statistics/1448406/willingness-to-spend-more-certified-over-generic-wine-italy/
Confindustria - Federvini, Share of consumers willing to spend more for a certified wine* compared to a generic one in Italy in 2023 Statista, https://www.statista.com/statistics/1448406/willingness-to-spend-more-certified-over-generic-wine-italy/ (last visited July 22, 2024)
Share of consumers willing to spend more for a certified wine* compared to a generic one in Italy in 2023 [Graph], Confindustria - Federvini, June 8, 2023. [Online]. Available: https://www.statista.com/statistics/1448406/willingness-to-spend-more-certified-over-generic-wine-italy/
