During a September 2023 survey, 91 percent of respondents who bought video inventory and 83 percent of respondents that priced video inventory said that brand safety was an important or a very important factor in the process of buying/pricing such inventory.
Most important factors when buying/pricing video inventory in the United States as of September 2023
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Comcast. (November 11, 2023). Most important factors when buying/pricing video inventory in the United States as of September 2023 [Graph]. In Statista. Retrieved October 02, 2024, from https://www.statista.com/statistics/1448386/factors-buy-price-video-inventory/
Comcast. "Most important factors when buying/pricing video inventory in the United States as of September 2023." Chart. November 11, 2023. Statista. Accessed October 02, 2024. https://www.statista.com/statistics/1448386/factors-buy-price-video-inventory/
Comcast. (2023). Most important factors when buying/pricing video inventory in the United States as of September 2023. Statista. Statista Inc.. Accessed: October 02, 2024. https://www.statista.com/statistics/1448386/factors-buy-price-video-inventory/
Comcast. "Most Important Factors When Buying/Pricing Video Inventory in The United States as of September 2023." Statista, Statista Inc., 11 Nov 2023, https://www.statista.com/statistics/1448386/factors-buy-price-video-inventory/
Comcast, Most important factors when buying/pricing video inventory in the United States as of September 2023 Statista, https://www.statista.com/statistics/1448386/factors-buy-price-video-inventory/ (last visited October 02, 2024)
Most important factors when buying/pricing video inventory in the United States as of September 2023 [Graph], Comcast, November 11, 2023. [Online]. Available: https://www.statista.com/statistics/1448386/factors-buy-price-video-inventory/