Traton Group sales revenue by region 2023

The majority of the sales revenue recorded by the Traton Group was earned in the European market, with figures ranging from 15 billion in 2016 up to 24 billion euros in 2023. Furthermore, Brazil and South America constituted a significant share of the market from year to year,although it was mostly other world regions that contributed the second most to sales revenue. The exception is that as of 2022, the sales revenue in South America as a whole exceeded the "Other regions" category. As of 2021, the Traton Group entered the North American market, and by 2023, it was the region supplying the second highest sales revenue, with a combined 12 billion euros.

The brief period of decline in total revenue in 2020 was in the midst of both the COVID-19 pandemic and global semiconductor shortages. It was not only the Traton Group that suffered such losses as the number of cars sold worldwide suffered a decline during that same period.

Sales revenue of the Traton Group from 2016 to 2023, by region (in million euros)

Characteristic	Germany	Europe (excluding Germany)	USA	North America (excluding USA)	Brazil	South America (excluding Brazil)	Other regions
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Release date

March 2024

More information

Region

Worldwide

Survey time period

2016-2023

Special properties

All data is based on financial statements that start on 1st of January and end 31st of December the same year

Supplementary notes

For the years 2016-2020, the USA and North American regions weren't explicitly reported in the Traton Group financial statements as they had not acquired their major North American arm of Navistar. So for those years, the revenue is simply reported as zero, but it can be included the "Other regions" numbers.

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