Qualities consumers believe certified wine has more than generic in Italy 2023

Published by
T. Ozbun,
Feb 1, 2024

According to a survey conducted in 2023 in Italy, the majority of respondents, 85 percent, believed certified wine had better quality than generic one. Another 77 percent believed these types of wines had better sensory characteristics than classic wines.

Characteristics certified wine* has over generic according to consumers in Italy in 2023

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Release date

June 2023

Region

Italy

Survey time period

2023

Method of interview

Online survey

Supplementary notes

No other information provided regarding the methodology.

*The three wines certifications are:

DOC = Denominazione di Origine Controllata (Controlled Designation of Origin).

DOCG = Denominazione di Origine Controllata e Garantita (Controlled and Guaranteed Designation of Origin).

IGT = Indicazione Geografica Tipica (Typical Geographical Indication)

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