During a survey carried out among UK consumers in August 2023,58 percent of respondents said they were likely to stop using a product or a service of a brand whose ad appeared near inappropriate content. Five percent more said they were unlikely to recommend the brand to others when their ad appeared near inappropriate content.
Influence of brand safety violations on brand perception according to consumers in the United Kingdom (UK) as of August 2023
Original question: "If you see an ad that appears next to inappropriate content, how likely are you to: “Engage with the ad (e.g. click on the ad)”; “Stop using a product/service from the brand”; “Recommend the brand to others” Note: Responses include”Likely,” “Very Likely,” “Unlikely,” and “Very Unlikely.”
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Integral Ad Science. (January 29, 2024). Influence of brand safety violations on brand perception according to consumers in the United Kingdom (UK) as of August 2023 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1448302/brand-safety-violations-consumers-uk/
Integral Ad Science. "Influence of brand safety violations on brand perception according to consumers in the United Kingdom (UK) as of August 2023." Chart. January 29, 2024. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1448302/brand-safety-violations-consumers-uk/
Integral Ad Science. (2024). Influence of brand safety violations on brand perception according to consumers in the United Kingdom (UK) as of August 2023. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1448302/brand-safety-violations-consumers-uk/
Integral Ad Science. "Influence of Brand Safety Violations on Brand Perception According to Consumers in The United Kingdom (Uk) as of August 2023." Statista, Statista Inc., 29 Jan 2024, https://www.statista.com/statistics/1448302/brand-safety-violations-consumers-uk/
Integral Ad Science, Influence of brand safety violations on brand perception according to consumers in the United Kingdom (UK) as of August 2023 Statista, https://www.statista.com/statistics/1448302/brand-safety-violations-consumers-uk/ (last visited December 21, 2024)
Influence of brand safety violations on brand perception according to consumers in the United Kingdom (UK) as of August 2023 [Graph], Integral Ad Science, January 29, 2024. [Online]. Available: https://www.statista.com/statistics/1448302/brand-safety-violations-consumers-uk/
