Consumers' purchase criteria for food in the EU-27 in 2023

Published by Statista Research Department, Feb 1, 2024

In 2023, almost two-thirds of survey respondents in the European Union said that whether the food is fresh is among their most important aspects when purchasing food to buy. For about a fifth of consumers, the brand of the product was another important aspect.

Consumers' purchase criteria for food in the European Union 27 in 2023

© Statista 2024
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Use Ask Statista Research Service

Release date

February 2024

Region

EU

Survey time period

January 2023 to December 2023

Number of respondents

31,604 respondents

Age group

18-64 years

Special properties

The results are based on four survey waves, which have been aggregated. The average is shown. Out of the 27 EU countries, 18 are included in the coverage.

Supplementary notes

The survey question was phrased as follows: "Out of the following, which are the most important aspects when choosing your food? (multi-pick)"

Covers the following EU-27 countries: Austria, Finland, France, Germany, Italy, Netherlands, Poland, Spain, Sweden, Belgium, Czechia, Denmark, Greece, Hungary, Ireland, Lithuania, Portugal, Romania 

The results are weighted based on the internet population per country. 

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " Health and wellness food trends in Europe "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Health and wellness food trends in Europe

Overview

7

Diets

8

Organic food

8

Meat consumption

4

Meat substitutes

5

Sweeteners

3

Further Content: You might find this interesting as well

Topics

Health and wellness food trends in EuropeOrganic food market in EuropeVeganism and vegetarianism in the UKVeganism and vegetarianism in GermanyOrganic food market in the UK
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.