Consumers' purchase criteria for food in the EU-27 in 2024

Published by Statista Research Department, Feb 19, 2025

In 2024, almost about 60 percent of survey respondents in the European Union said that whether the food is fresh is among their most important aspects when purchasing food to buy. For about a fifth of consumers, the brand of the product was another important aspect.

Consumers' purchase criteria for food in the European Union 27 in 2024

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Showing entries 1 to 13 (18 entries in total)
Statistic: Consumers' purchase criteria for food in the European Union 27 in 2024

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Release date

February 2025

Region

EU

Survey time period

January 2024 to December 2024

Number of respondents

31,594 respondents

Age group

18-64 years

Special properties

The results are based on four survey waves, which have been aggregated. The average is shown. Out of the 27 EU countries, 18 are included in the coverage.

Supplementary notes

The survey question was phrased as follows: "Out of the following, which are the most important aspects when choosing your food? (multi-pick)"

Covers the following EU-27 countries: Austria, Finland, France, Germany, Italy, Netherlands, Poland, Spain, Sweden, Belgium, Czechia, Denmark, Greece, Hungary, Ireland, Lithuania, Portugal, Romania 

The results are weighted based on the internet population per country. 

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