During a September 2023 survey among digital media experts using programmatic advertising in the United States, nearly half (or 47 percent) of respondents reported foreseeing serious challenges for social media in the following 12 months. Digital video – including connected TV (CTV) – and linear TV followed, mentioned by 38 and 24 percent of interviewees, respectively.
Media types facing serious challenges in the following 12 months according to digital media experts using programmatic advertising in the United States as of September 2023
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MarketingCharts. (January 19, 2024). Media types facing serious challenges in the following 12 months according to digital media experts using programmatic advertising in the United States as of September 2023 [Graph]. In Statista. Retrieved October 02, 2024, from https://www.statista.com/statistics/1448274/media-types-challenges-digital-media-experts-programmatic-advertising-united-states/
MarketingCharts. "Media types facing serious challenges in the following 12 months according to digital media experts using programmatic advertising in the United States as of September 2023." Chart. January 19, 2024. Statista. Accessed October 02, 2024. https://www.statista.com/statistics/1448274/media-types-challenges-digital-media-experts-programmatic-advertising-united-states/
MarketingCharts. (2024). Media types facing serious challenges in the following 12 months according to digital media experts using programmatic advertising in the United States as of September 2023. Statista. Statista Inc.. Accessed: October 02, 2024. https://www.statista.com/statistics/1448274/media-types-challenges-digital-media-experts-programmatic-advertising-united-states/
MarketingCharts. "Media Types Facing Serious Challenges in The following 12 Months According to Digital Media Experts Using Programmatic Advertising in The United States as of September 2023." Statista, Statista Inc., 19 Jan 2024, https://www.statista.com/statistics/1448274/media-types-challenges-digital-media-experts-programmatic-advertising-united-states/
MarketingCharts, Media types facing serious challenges in the following 12 months according to digital media experts using programmatic advertising in the United States as of September 2023 Statista, https://www.statista.com/statistics/1448274/media-types-challenges-digital-media-experts-programmatic-advertising-united-states/ (last visited October 02, 2024)
Media types facing serious challenges in the following 12 months according to digital media experts using programmatic advertising in the United States as of September 2023 [Graph], MarketingCharts, January 19, 2024. [Online]. Available: https://www.statista.com/statistics/1448274/media-types-challenges-digital-media-experts-programmatic-advertising-united-states/
