Drivers to shop online in Romania 2023

Published by Statista Research Department, Feb 28, 2025

Only five percent of Romanian e-shoppers considered the choice of environmentally friendly delivery alternatives to be an important driver in shopping online in 2023. Conversely, over a third of Romanians found free delivery an important criterion.

Which criteria are important for you?

CharacteristicShare of customers
Free delivery 36%
Detailed description of the product 25%
Ability to pay cash on delivery 21%
Free return 20%
No hidden fees adding up to the final product price 20%
Fast purchase without account creation 16%
Ability to pay with credit card 14%
Ability to return with pick-up from home 11%
Clear return policy 11%
Choice in the speed of delivery (same day, next day, weekend, ...) 11%
Various options of place of delivery 11%
Transparent and complete delivery costs 10%
Ability to be told the exact 1-hour time slot of when your parcel will arrive 10%
Showing entries 1 to 13 (24 entries in total)
Created with Highcharts 7.2.2Share of customers36%36%25%25%21%21%20%20%20%20%16%16%14%14%11%11%11%11%11%11%11%11%10%10%10%10%10%10%9%9%8%8%7%7%7%7%7%7%6%6%6%6%5%5%4%4%4%4%Free deliveryDetailed description of the productAbility to pay cash on deliveryFree returnNo hidden fees adding up to the final product priceFast purchase without account creationAbility to pay with credit cardAbility to return with pick-up from homeClear return policyChoice in the speed of delivery (same day, next day, weekend, ...)Various options of place of deliveryTransparent and complete delivery costsAbility to be told the exact 1-hour time slot of when your parcel willarriveEfficient search engine and filtersPossibility to make changes at any time of the purchase processDigital wallet payment methodPrice comparison toolAbility to re-schedule my deliveryTransparent and complete return costsNo adverts slowing down browsingAbility to pay with banking transfer/direct debitChoice of environmentally friendly delivery alternativesAbility to return by dropping off in the retailer's storeAbility to return by dropping off in a parcel shop
0%2.5%5%7.5%10%12.5%15%17.5%20%22.5%25%27.5%30%32.5%35%37.5%40%

© Statista 2025
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Source

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Release date

February 2025

Region

Romania

Survey time period

2023

Age group

18-70 years

Special properties

Regular e-shoppers

Method of interview

Online interview

Supplementary notes

Release date is the date of access.

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