According to a survey conducted in Japan in 2023, the majority of women responded that they preferred to use high-quality sanitary pads, reaching a share of almost 37 percent. Only two percent, on the other hand, utilized fertility testing. Products and services associated with menstruation and the menstrual cycle tended to be favored.
Most common FemTech menstrual cycle-related products and services that women want to use in Japan as of March 2023
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*Answers are related to menstruation and menstrual cycle;
**answers are related to pregnancy or post-partum periods;
***answers are related to preconception period;
****answers are related to pre-menopause or menopause periods.
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Nippon Information Incorporated. (April 30, 2023). Most common FemTech menstrual cycle-related products and services that women want to use in Japan as of March 2023 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1448112/japan-preferred-womens-femtech-cycle-products/
Nippon Information Incorporated. "Most common FemTech menstrual cycle-related products and services that women want to use in Japan as of March 2023." Chart. April 30, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1448112/japan-preferred-womens-femtech-cycle-products/
Nippon Information Incorporated. (2023). Most common FemTech menstrual cycle-related products and services that women want to use in Japan as of March 2023. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1448112/japan-preferred-womens-femtech-cycle-products/
Nippon Information Incorporated. "Most Common Femtech Menstrual Cycle-related Products and Services That Women Want to Use in Japan as of March 2023." Statista, Statista Inc., 30 Apr 2023, https://www.statista.com/statistics/1448112/japan-preferred-womens-femtech-cycle-products/
Nippon Information Incorporated, Most common FemTech menstrual cycle-related products and services that women want to use in Japan as of March 2023 Statista, https://www.statista.com/statistics/1448112/japan-preferred-womens-femtech-cycle-products/ (last visited July 22, 2024)
Most common FemTech menstrual cycle-related products and services that women want to use in Japan as of March 2023 [Graph], Nippon Information Incorporated, April 30, 2023. [Online]. Available: https://www.statista.com/statistics/1448112/japan-preferred-womens-femtech-cycle-products/
