Lufthansa ad spending 2018-2023

Published by Statista Research Department, Jun 10, 2024

In 2023, Lufthansa AG invested 281 million euros in advertising and sales promotion activities. A year earlier, the spending stood at 229 million euros. This constitutes an increase of 23 percent year on year.

Advertising and sales promotion expenses of Lufthansa AG from 2004 to 2023 (in million euros)

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Release date

March 2024

Region

Worldwide

Survey time period

2018 to 2023

Special properties

fiscal year ends December 31

Supplementary notes

Figures prior to 2022 were taken from a previous annual report.

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