In 2023, Lufthansa AG invested 281 million euros in advertising and sales promotion activities. A year earlier, the spending stood at 229 million euros. This constitutes an increase of 23 percent year on year.
Advertising and sales promotion expenses of Lufthansa AG from 2004 to 2023
(in million euros)
Characteristic
Revenue in million euros
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Lufthansa. (March 6, 2024). Advertising and sales promotion expenses of Lufthansa AG from 2004 to 2023 (in million euros) [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1448079/lufthansa-advertising-expense/
Lufthansa. "Advertising and sales promotion expenses of Lufthansa AG from 2004 to 2023 (in million euros)." Chart. March 6, 2024. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1448079/lufthansa-advertising-expense/
Lufthansa. (2024). Advertising and sales promotion expenses of Lufthansa AG from 2004 to 2023 (in million euros). Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1448079/lufthansa-advertising-expense/
Lufthansa. "Advertising and Sales Promotion Expenses of Lufthansa Ag from 2004 to 2023 (in Million Euros)." Statista, Statista Inc., 6 Mar 2024, https://www.statista.com/statistics/1448079/lufthansa-advertising-expense/
Lufthansa, Advertising and sales promotion expenses of Lufthansa AG from 2004 to 2023 (in million euros) Statista, https://www.statista.com/statistics/1448079/lufthansa-advertising-expense/ (last visited July 22, 2024)
Advertising and sales promotion expenses of Lufthansa AG from 2004 to 2023 (in million euros) [Graph], Lufthansa, March 6, 2024. [Online]. Available: https://www.statista.com/statistics/1448079/lufthansa-advertising-expense/