In 2023, consumer views and views from organizations differed somewhat with regard to building and maintaining trust when it came to customer data. Almost 40 percent of consumers wanted organizations to provide clear information on data use, whereas the organizational view on this matter was just 21 percent. The closest that these two views came to agreeing was regarding compliance with privacy laws, where there was a four percent difference in opinions.
What organizations can do to build and maintain trust when it comes to customer data worldwide in 2023
Characteristic
Consumer view
Organizational view
Provide clear information on data use
37%
21%
Refrain from selling information for ads/marketing
24%
15%
Comply with privacy laws
21%
25%
Avoid having data breaches
9%
23%
Allow customers to configure their privacy settings
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Cisco Systems. (January 25, 2024). What organizations can do to build and maintain trust when it comes to customer data worldwide in 2023 [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/1448057/customer-data-and-trust-building-worldwide/
Cisco Systems. "What organizations can do to build and maintain trust when it comes to customer data worldwide in 2023." Chart. January 25, 2024. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/1448057/customer-data-and-trust-building-worldwide/
Cisco Systems. (2024). What organizations can do to build and maintain trust when it comes to customer data worldwide in 2023. Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/1448057/customer-data-and-trust-building-worldwide/
Cisco Systems. "What Organizations Can Do to Build and Maintain Trust When It Comes to Customer Data Worldwide in 2023." Statista, Statista Inc., 25 Jan 2024, https://www.statista.com/statistics/1448057/customer-data-and-trust-building-worldwide/
Cisco Systems, What organizations can do to build and maintain trust when it comes to customer data worldwide in 2023 Statista, https://www.statista.com/statistics/1448057/customer-data-and-trust-building-worldwide/ (last visited September 01, 2024)
What organizations can do to build and maintain trust when it comes to customer data worldwide in 2023 [Graph], Cisco Systems, January 25, 2024. [Online]. Available: https://www.statista.com/statistics/1448057/customer-data-and-trust-building-worldwide/