BJP party's online ad spend on Google Ads India 2024, by format

Published by
Tanushree Basuroy,
Feb 13, 2024

According to Google's report on ad transparency, the Bharatiya Janata Party (BJP) spent 399 million Indian rupees, or over 63 percent of its online advertising budget, on ad videos on Google between 2018 and 2024. Images were the next most opted for ad format. The ruling party was among the biggest spenders on political advertising in India, having spent well over 600 million rupees on Google ads alone over the surveyed period.

Ad spending on Google Ads by the Bharatiya Janata Party in India between 2018 and 2024, by format (in million Indian rupees)

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Release date

February 2024

Region

India

Survey time period

May 2018 to February 2024

Supplementary notes

One Indian rupee is equal to 0.011 euros and 0.012 U.S. dollars as of February 2024.

Values have been rounded for clarity.

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