According to Google's report on ad transparency, the Bharatiya Janata Party (BJP) spent 399 million Indian rupees, or over 63 percent of its online advertising budget, on ad videos on Google between 2018 and 2024. Images were the next most opted for ad format. The ruling party was among the biggest spenders on political advertising in India, having spent well over 600 million rupees on Google ads alone over the surveyed period.
Ad spending on Google Ads by the Bharatiya Janata Party in India between 2018 and 2024, by format
(in million Indian rupees)
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Google. (February 13, 2024). Ad spending on Google Ads by the Bharatiya Janata Party in India between 2018 and 2024, by format (in million Indian rupees) [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1448050/india-bjp-party-online-ad-spend-by-format/
Google. "Ad spending on Google Ads by the Bharatiya Janata Party in India between 2018 and 2024, by format (in million Indian rupees)." Chart. February 13, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1448050/india-bjp-party-online-ad-spend-by-format/
Google. (2024). Ad spending on Google Ads by the Bharatiya Janata Party in India between 2018 and 2024, by format (in million Indian rupees). Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1448050/india-bjp-party-online-ad-spend-by-format/
Google. "Ad Spending on Google Ads by The Bharatiya Janata Party in India between 2018 and 2024, by Format (in Million Indian Rupees)." Statista, Statista Inc., 13 Feb 2024, https://www.statista.com/statistics/1448050/india-bjp-party-online-ad-spend-by-format/
Google, Ad spending on Google Ads by the Bharatiya Janata Party in India between 2018 and 2024, by format (in million Indian rupees) Statista, https://www.statista.com/statistics/1448050/india-bjp-party-online-ad-spend-by-format/ (last visited December 22, 2024)
Ad spending on Google Ads by the Bharatiya Janata Party in India between 2018 and 2024, by format (in million Indian rupees) [Graph], Google, February 13, 2024. [Online]. Available: https://www.statista.com/statistics/1448050/india-bjp-party-online-ad-spend-by-format/
