Magazine Luiza's share in digital retail media revenue in Latin America 2022-2023

Published by
J. G. Navarro,
Jan 31, 2024
In 2023, Magazine Luiza – also known as Magalu, a retail chain headquartered in Franca, Brazil – accounted for nearly 8.6 percent of Latin America's digital retail media advertising revenues, up from less than 8.3 percent a year earlier. Latin America's fastest-growing online retail media networks (RMNs) in 2023 included Mercado Libre and Cencosud (Paris.cl).

Magazine Luiza's share in the digital retail media advertising revenue in Latin America in 2022 and 2023

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Release date

January 2024

Region

LAC

Survey time period

2022

Supplementary notes

* Forecast.

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Digital retail media advertising in BrazilDigital retail media advertising in the United StatesDigital retail media advertising worldwideDigital retail media advertising in EuropeDigital retail media advertising in the UK
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