Amazon.com.mx's share in digital retail media revenue in Latin America 2022-2023

Published by
J. G. Navarro,
Jan 31, 2024
In 2023, Amazon.com.mx accounted for approximately 8.09 percent of Latin America's digital retail media advertising revenues, down from 8.43 percent a year earlier. Latin America's fastest-growing online retail media networks (RMNs) in 2023 included Mercado Libre and Cencosud (Paris.cl).

Amazon.com.mx's share in the digital retail media advertising revenue in Latin America in 2022 and 2023

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Release date

January 2024

Region

LAC

Survey time period

2022

Supplementary notes

* Forecast.

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Topics

Amazon advertising in the U.S.AmazonDigital retail media advertising in the United StatesDigital retail media advertising worldwideDigital retail media advertising in Latin America
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