Mercado Libre's share in digital retail media revenue in Latin America 2022-2023

Published by
J. G. Navarro,
Jan 31, 2024
In 2023, Mercado Libre – an Argentinian online marketplace headquartered in Montevideo, Uruguay – accounted for almost 48.5 percent of Latin America's digital retail media advertising revenues, up from 38 percent a year earlier. Latin America's fastest-growing online retail media networks (RMNs) in 2023 included Mercado Libre and Cencosud (Paris.cl).

Mercado Libre's share in the digital retail media advertising revenue in Latin America in 2022 and 2023

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Release date

January 2024

Region

LAC

Survey time period

2022

Supplementary notes

* Forecast.

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Topics

Mercado LibreOnline marketplacesOnline marketplaces in Latin AmericaE-commerce in BrazilE-commerce in Mexico
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