Main barriers to buying fashion online in Spain 2023

Published by
Stephanie Chevalier,
Feb 9, 2024

Spanish internet shoppers of fashion items provided information in 2023 regarding the primary obstacles to online shopping. For over half of them, the main barrier to purchasing fashion online was the preference to try on items before making a purchase. Long delivery times, mentioned by 27 percent of respondents, and expensive shipping, cited by a third, were the other leading deterrents.

Leading barriers when purchasing fashion products online in Spain in 2023

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Release date

September 2023

Region

Spain

Survey time period

March 14 to 31, 2023

Number of respondents

650 respondents

Age group

16-74 years

Special properties

consumers who bought fashion products (clothing/footwear/accessories) online in the past year

Method of interview

Computer-assisted web interviews (CAWI)

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Statistics on " Fashion e-commerce in Spain "

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Overview

6

Segments

6

Companies

6

Consumption

8

Social media

5

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Topics

Online fashion in the NetherlandsFashion e-commerce in the United StatesE-commerce in the NetherlandsFashion and accessories in PolandFast fashion in Europe
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