In the fiscal year 2023 (spanning from October 2022 to September 2023), Disney's direct-to-consumer business generated 3.26 billion U.S. dollars with the sales of advertising time. A year earlier, the figure stood at 3.61 billion, which constitutes a decrease of 10 percent year on year.
Advertising revenue generated by the direct-to-consumer segment of the Walt Disney Company in fiscal years 2022 and 2023
(in billion U.S. dollars)
Direct-to-consumer includes revenues generated by Disney+, Disney+ Hotstar, ESPN+ (68 percent effective interest), Hulu, and Star+ direct-to-consumer (DTC) video
streaming services.
The Walt Disney Company reports its numbers based on fiscal years that end late September/early October of the corresponding calendar year.
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Walt Disney. (November 21, 2023). Advertising revenue generated by the direct-to-consumer segment of the Walt Disney Company in fiscal years 2022 and 2023 (in billion U.S. dollars) [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1447939/disney-dtc-ad-revenue/
Walt Disney. "Advertising revenue generated by the direct-to-consumer segment of the Walt Disney Company in fiscal years 2022 and 2023 (in billion U.S. dollars)." Chart. November 21, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1447939/disney-dtc-ad-revenue/
Walt Disney. (2023). Advertising revenue generated by the direct-to-consumer segment of the Walt Disney Company in fiscal years 2022 and 2023 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1447939/disney-dtc-ad-revenue/
Walt Disney. "Advertising Revenue Generated by The Direct-to-consumer Segment of The Walt Disney Company in Fiscal Years 2022 and 2023 (in Billion U.S. Dollars)." Statista, Statista Inc., 21 Nov 2023, https://www.statista.com/statistics/1447939/disney-dtc-ad-revenue/
Walt Disney, Advertising revenue generated by the direct-to-consumer segment of the Walt Disney Company in fiscal years 2022 and 2023 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/1447939/disney-dtc-ad-revenue/ (last visited December 21, 2024)
Advertising revenue generated by the direct-to-consumer segment of the Walt Disney Company in fiscal years 2022 and 2023 (in billion U.S. dollars) [Graph], Walt Disney, November 21, 2023. [Online]. Available: https://www.statista.com/statistics/1447939/disney-dtc-ad-revenue/
