In the fiscal year 2023 (spanning from October 2022 to September 2023), Disney's linear networks business generated 4.16 billion U.S. dollars with the sales of advertising time. A year earlier, the figure stood at 4.88 billion, which constitutes a decrease of 15 percent year on year.
Advertising revenue generated by the linear network segment of the Walt Disney Company in fiscal years 2022 and 2023
(in billion U.S. dollars)
Linear networks includes revenues generated by Disney's domestic channels, such as ABC Television Network and eight owned ABC television stations (Broadcasting), and Disney, ESPN (80% interest), Freeform, FX, and National Geographic (73% interest) branded domestic television networks (Cable); international channels, such as Disney, ESPN, Fox, National Geographic and Star branded television networks outside the U.S.; as well as a 50 percent equity investment in A+E Television Networks (A+E), which operates a variety of cable channels including A&E, HISTORY, and Lifetime.
The Walt Disney Company reports its numbers based on fiscal years that end late September/early October of the corresponding calendar year.
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Walt Disney. (November 21, 2023). Advertising revenue generated by the linear network segment of the Walt Disney Company in fiscal years 2022 and 2023 (in billion U.S. dollars) [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1447931/disney-linear-networks-ad-revenue/
Walt Disney. "Advertising revenue generated by the linear network segment of the Walt Disney Company in fiscal years 2022 and 2023 (in billion U.S. dollars)." Chart. November 21, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1447931/disney-linear-networks-ad-revenue/
Walt Disney. (2023). Advertising revenue generated by the linear network segment of the Walt Disney Company in fiscal years 2022 and 2023 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1447931/disney-linear-networks-ad-revenue/
Walt Disney. "Advertising Revenue Generated by The Linear Network Segment of The Walt Disney Company in Fiscal Years 2022 and 2023 (in Billion U.S. Dollars)." Statista, Statista Inc., 21 Nov 2023, https://www.statista.com/statistics/1447931/disney-linear-networks-ad-revenue/
Walt Disney, Advertising revenue generated by the linear network segment of the Walt Disney Company in fiscal years 2022 and 2023 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/1447931/disney-linear-networks-ad-revenue/ (last visited December 21, 2024)
Advertising revenue generated by the linear network segment of the Walt Disney Company in fiscal years 2022 and 2023 (in billion U.S. dollars) [Graph], Walt Disney, November 21, 2023. [Online]. Available: https://www.statista.com/statistics/1447931/disney-linear-networks-ad-revenue/
