Disney ad revenue 2023

In the fiscal year 2023 (spanning from October 2022 to September 2023), Disney generated 7.42 billion U.S. dollars with the sales of advertising time and spaces. A year earlier, the revenue stood at 8.49 billion, which constitutes a decrease of 13 percent year on year.

Importance of streaming services

A breakdown of Disney's ad revenue for 2023 reveals that TV accounted for a larger share of the total than streaming. This is likely to change in the future. Projections indicate that both Disney+ and generally video-on-demand (VOD) ad revenue will be increasing in the coming years, whereas TV ad spending reached its peak in 2021 and is expected to decline annually until at least 2028.

Disney brand in danger

Disney is one of the most valuable media brands in the world, but its value shrank approximately 20 percent or 10 billion dollars between 2022 and 2024. The company’s streaming segment was generating losses and to make it profitable, the management took decisions that were not popular among Disney’s customers. Among others, they increased prices of ad-free tiers were, cracked down on password-sharing, and removed a share of content as a cost-cutting measure. As an answer, the platform saw a drop in the number of subscribers in 2022 and 2023, but in 2024 the trend turn around.

Advertising revenue generated by the Walt Disney Company in the fiscal years 2022 and 2023 (in billion U.S. dollars)

Characteristic	Revenue in billion U.S. dollars
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Release date

November 2023

More information

Region

Worldwide

Survey time period

October 2021 to September 2023

Supplementary notes

Figures calculated by Statista based on data provided by the source.
Linear networks includes revenues generated by Disney's domestic channels, such as ABC Television Network and eight owned ABC television stations (Broadcasting), and Disney, ESPN (80% interest), Freeform, FX, and National Geographic (73% interest) branded domestic television networks (Cable); international channels, such as Disney, ESPN, Fox, National Geographic and Star branded television networks outside the U.S.; as well as a 50 percent equity investment in A+E Television Networks (A+E), which operates a variety of cable channels including A&E, HISTORY, and Lifetime.
Direct-to-consumer includes revenues generated by Disney+, Disney+ Hotstar, ESPN+ (68 percent effective interest), Hulu, and Star+ direct-to-consumer (DTC) video streaming services.
The Walt Disney Company reports its numbers based on fiscal years that end late September/early October of the corresponding calendar year.

Numbers have been rounded.

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