In 2023, among EU-27 consumers aged 18 to 19 years, about a quarter of survey respondents stated they avoid artificial flavors and preservatives. For respondents 60 to 64 years old, the share is almost twice as high.
Share of consumers that avoid artificial flavors and preservatives in the European Union (EU-27) in 2023, by age group
The results are based on four survey waves, which have been aggregated. The average is shown. Out of the 27 EU countries, 18 are included in the coverage.
Supplementary notes
The original survey question was phrased as follows: "Which of these statements about food do you agree with? (multi-pick)". Shown is the share of respondents who answered: "I avoid artificial flavors and preservatives."
Covers the following EU-27 countries: Austria, Finland, France, Germany, Italy, Netherlands, Poland, Spain, Sweden, Belgium, Czechia, Denmark, Greece, Hungary, Ireland, Lithuania, Portugal, RomaniaÂ
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Statista. (January 26, 2024). Share of consumers that avoid artificial flavors and preservatives in the European Union (EU-27) in 2023, by age group [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1447901/consumers-that-avoid-artificial-flavors-and-preservatives-by-age-eu-27/
Statista. "Share of consumers that avoid artificial flavors and preservatives in the European Union (EU-27) in 2023, by age group." Chart. January 26, 2024. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1447901/consumers-that-avoid-artificial-flavors-and-preservatives-by-age-eu-27/
Statista. (2024). Share of consumers that avoid artificial flavors and preservatives in the European Union (EU-27) in 2023, by age group. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1447901/consumers-that-avoid-artificial-flavors-and-preservatives-by-age-eu-27/
Statista. "Share of Consumers That Avoid Artificial Flavors and Preservatives in The European Union (Eu-27) in 2023, by Age Group." Statista, Statista Inc., 26 Jan 2024, https://www.statista.com/statistics/1447901/consumers-that-avoid-artificial-flavors-and-preservatives-by-age-eu-27/
Statista, Share of consumers that avoid artificial flavors and preservatives in the European Union (EU-27) in 2023, by age group Statista, https://www.statista.com/statistics/1447901/consumers-that-avoid-artificial-flavors-and-preservatives-by-age-eu-27/ (last visited December 30, 2024)
Share of consumers that avoid artificial flavors and preservatives in the European Union (EU-27) in 2023, by age group [Graph], Statista, January 26, 2024. [Online]. Available: https://www.statista.com/statistics/1447901/consumers-that-avoid-artificial-flavors-and-preservatives-by-age-eu-27/
