What Chinese consumers focus on when shopping 2023

Published by
Xin Ou,
Feb 12, 2024
According to a survey conducted from September to October 2023, over one third of Chinese respondents wanted to make healthier decisions when shopping, with 34 percent choosing health as their priority. Merely 12 percent of the respondents considered experience the most important factor in a purchase decision.

Priority for Chinese consumers when shopping as of October 2023

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Release date

January 2024

Region

China

Survey time period

September 11 to October 6, 2023

Number of respondents

1,100 respondents

Age group

13 years and older

Special properties

among Chinese consumers born between 1928 and 2010

Supplementary notes

Percentages may not total 100 due to rounding.

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