Website content worth paying for among consumers worldwide 2023

Most valuable types of paid website content according to adults in selected countries worldwide as of February 2023

CharacteristicUnited KingdomUnited States
Do not believe any website content is worth paying for 42% 30%
Entertainment (movies, TV, music, etc) 34% 41%
Education/learning 27% 31%
News 11% 21%
Lifestyle (food, fashion, cooking, etc) 11% 17%
Don't know 6% 7%
Other 3% 2%
Created with Highcharts 7.2.2Share of respondents30%30%41%41%31%31%21%21%17%17%7%7%2%2%42%42%34%34%27%27%11%11%11%11%6%6%3%3%United KingdomUnited StatesDo not believe any website content is worth paying forEntertainment (movies, TV, music, etc)Education/learningNewsLifestyle (food, fashion, cooking, etc)Don't knowOther
0%2.5%5%7.5%10%12.5%15%17.5%20%22.5%25%27.5%30%32.5%35%37.5%40%42.5%45%47.5%
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Release date

March 2023

Region

Worldwide

Survey time period

January to February, 2023

Number of respondents

UK: 2,100; U.S.: 1,232

Age group

18 years and older

Special properties

among those who do not subscribe

Method of interview

Online survey

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News subscriptions worldwide

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