As of February 2023, the main reason for subscribing or donating to news outlets in the United States, United Kingdom, and Germany was better quality or distinctive content. U.S. consumers were the most likely to cite this as a reason, with the share who did so roughly 20 percent higher than in the UK and Germany. Although non-news content is growing in popularity and often included as part of subscription bundles, this ranked among the least cited reasons for paying for news, along with the ease and accessibility of a publisher's website or app. Brand identification was considered overall more important.
Main reasons for subscribing or donating to news outlets in selected countries worldwide as of February 2023
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Press Gazette. (September 28, 2023). Main reasons for subscribing or donating to news outlets in selected countries worldwide as of February 2023 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1447834/reasons-for-paying-for-news-worldwide/
Press Gazette. "Main reasons for subscribing or donating to news outlets in selected countries worldwide as of February 2023." Chart. September 28, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1447834/reasons-for-paying-for-news-worldwide/
Press Gazette. (2023). Main reasons for subscribing or donating to news outlets in selected countries worldwide as of February 2023. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1447834/reasons-for-paying-for-news-worldwide/
Press Gazette. "Main Reasons for Subscribing or Donating to News Outlets in Selected Countries Worldwide as of February 2023." Statista, Statista Inc., 28 Sep 2023, https://www.statista.com/statistics/1447834/reasons-for-paying-for-news-worldwide/
Press Gazette, Main reasons for subscribing or donating to news outlets in selected countries worldwide as of February 2023 Statista, https://www.statista.com/statistics/1447834/reasons-for-paying-for-news-worldwide/ (last visited December 21, 2024)
Main reasons for subscribing or donating to news outlets in selected countries worldwide as of February 2023 [Graph], Press Gazette, September 28, 2023. [Online]. Available: https://www.statista.com/statistics/1447834/reasons-for-paying-for-news-worldwide/
