The sources forecast that, in 2024, Mercado Libre's share in Mexico's digital retail media advertising spending will surpass Amazon's, with the figures reaching 40.9 and 39.1 percent, respectively. The trend was project to intensify in the following year. According to another source, Mercado Libre alone accounted for an estimated 48 percent of Latin America's online retail media ad revenues in 2023.
Distribution of digital retail media advertising spending in Mexico from 2019 to 2025, by network
digital ads on websites or apps primarily engaged in retail e-commerce or purchased through a retailer's media network (RMN) or demand-side platform (DSP), including ads bought through RMNs that may not appear on e-commerce sites and apps
Supplementary notes
* Forecast.
The source provided no figures for the period between 2020 and 2023.
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matteoceurvels.com (@mceurvels). (January 29, 2024). Distribution of digital retail media advertising spending in Mexico from 2019 to 2025, by network [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1447784/digital-retail-media-share-ad-spend-mexico-network/
matteoceurvels.com (@mceurvels). "Distribution of digital retail media advertising spending in Mexico from 2019 to 2025, by network." Chart. January 29, 2024. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1447784/digital-retail-media-share-ad-spend-mexico-network/
matteoceurvels.com (@mceurvels). (2024). Distribution of digital retail media advertising spending in Mexico from 2019 to 2025, by network. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1447784/digital-retail-media-share-ad-spend-mexico-network/
matteoceurvels.com (@mceurvels). "Distribution of Digital Retail Media Advertising Spending in Mexico from 2019 to 2025, by Network." Statista, Statista Inc., 29 Jan 2024, https://www.statista.com/statistics/1447784/digital-retail-media-share-ad-spend-mexico-network/
matteoceurvels.com (@mceurvels), Distribution of digital retail media advertising spending in Mexico from 2019 to 2025, by network Statista, https://www.statista.com/statistics/1447784/digital-retail-media-share-ad-spend-mexico-network/ (last visited December 21, 2024)
Distribution of digital retail media advertising spending in Mexico from 2019 to 2025, by network [Graph], matteoceurvels.com (@mceurvels), January 29, 2024. [Online]. Available: https://www.statista.com/statistics/1447784/digital-retail-media-share-ad-spend-mexico-network/
