Share of customized goods in online sales worldwide 2023, by category

Published by
Koen van Gelder,
Jan 31, 2024
In 2023, the furniture category had the highest share of custom-made products sold online. Luggage and bags followed suit, with just over 24 percent of items advertised in this category tailored to individual preferences. Among home and garden products, customized goods comprised just under 20 percent of the overall online offerings.

Share of custom-made products in online offerings worldwide in 2023, by category

© Statista 2024
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Use Ask Statista Research Service

In cooperation with
Release date

September 2023

Region

Worldwide

Survey time period

Q2 2023

Supplementary notes

Data presented here is based on a sample of 7.2 million products from over 16,000 channel feeds in 2023. The destination channels include Google Shopping, Facebook, Pinterest, Criteo, and Microsoft Advertising. The products in the data sample come from over 60 different countries in 2023 including Australia, Denmark, Germany, the Netherlands, Sweden, the United Kingdom, and the United States. The sample spans over 20 different e-commerce sectors including fashion, home & garden, furniture, beauty, electronics, automotive, pet supplies, and sporting goods.

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " E-commerce worldwide "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you E-commerce worldwide

Overview

7

Leading players

6

Traffic and conversion

6

Shopping behavior

6

Digital payment

6

Further Content: You might find this interesting as well

Topics

E-commerce in AfricaE-commerce in NigeriaPayment methods in NigeriaDemographics of Africa Mobile money in Africa
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.