Preferred retail channel for shopping fresh groceries in India 2023

Published by A. Minhas, Feb 1, 2024

In a survey conducted between September and November 2023 in India, the majority of respondents reported that they purchase fruits and vegetables from their local market. Additionally, 19 percent of respondents expressed a preference for buying fresh fruits and vegetables from local vendors in their area.

Preferred retail channel for shopping fresh groceries in India as of November 2023

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Release date

November 2023

Region

India

Survey time period

September 1 to November 20, 2023

Number of respondents

12,207 respondents

Special properties

across 297 districts in India

Method of interview

Online survey

Supplementary notes

Survey question: "How are you buying majority of the fruits and vegetables for your household?"

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