Share of men among mobile shopping app users China 2023, by app

Published by
Xin Ou,
Feb 12, 2024
In April 2023, Xiaomi Mall was more popular among men than women, with male users making up 85.9 percent of its total users. On the other hand, VIP.com was more appealing to women, with male users comprising merely 28.3 percent of its total users.

Share of men among the users of mobile shopping apps in China as of April 2023, by app

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Release date

June 2023

Region

China

Survey time period

April 2023

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Topics

E-Commerce in ChinaMobile internet usage in ChinaAlibaba GroupInternet usage in ChinaDigital payments in China
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