During spring 2023, about 50 percent of U.S. respondents taking part in a survey stated that they had personally purchased skincare products in the last month. This number decreased during fall 2023, amounting to 46 percent.
Share of shoppers who purchased skincare products in the past month in the United States in 2022 and 2023, by season
The source specifies that a random stratified sample methodology was used to ensure a high degree of representation of the U.S. population (household income, age, gender, geography, ethnicity, and children in the household). This question was phrased by the source as follows: "Which of the following have you personally bought in the last month?". Multiple answers were allowed.
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Provoke Insights. (October 23, 2023). Share of shoppers who purchased skincare products in the past month in the United States in 2022 and 2023, by season [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1447614/skincare-purchases-by-season-in-the-us/
Provoke Insights. "Share of shoppers who purchased skincare products in the past month in the United States in 2022 and 2023, by season." Chart. October 23, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1447614/skincare-purchases-by-season-in-the-us/
Provoke Insights. (2023). Share of shoppers who purchased skincare products in the past month in the United States in 2022 and 2023, by season. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1447614/skincare-purchases-by-season-in-the-us/
Provoke Insights. "Share of Shoppers Who Purchased Skincare Products in The past Month in The United States in 2022 and 2023, by Season." Statista, Statista Inc., 23 Oct 2023, https://www.statista.com/statistics/1447614/skincare-purchases-by-season-in-the-us/
Provoke Insights, Share of shoppers who purchased skincare products in the past month in the United States in 2022 and 2023, by season Statista, https://www.statista.com/statistics/1447614/skincare-purchases-by-season-in-the-us/ (last visited July 22, 2024)
Share of shoppers who purchased skincare products in the past month in the United States in 2022 and 2023, by season [Graph], Provoke Insights, October 23, 2023. [Online]. Available: https://www.statista.com/statistics/1447614/skincare-purchases-by-season-in-the-us/
