According to the results of a conducted in the United States in 2023, about 40 percent of respondents stated that effectiveness was the most important feature when shopping for skincare products. Price and healthy ingredients ranked second and third.
Most important features when choosing skincare products among consumers in the United States in 2023
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The source specifies that a random stratified sample methodology was used to ensure a high degree of representation of the U.S. population (household income, age, gender, geography, ethnicity, and children in the household). This question was phrased by the source as follows: "Which of the following features are most important when selecting a facial skincare product?". Multiple answers were allowed.
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Provoke Insights. (October 23, 2023). Most important features when choosing skincare products among consumers in the United States in 2023 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1447608/leading-product-features-among-skincare-consumers-in-the-us/
Provoke Insights. "Most important features when choosing skincare products among consumers in the United States in 2023." Chart. October 23, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1447608/leading-product-features-among-skincare-consumers-in-the-us/
Provoke Insights. (2023). Most important features when choosing skincare products among consumers in the United States in 2023. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1447608/leading-product-features-among-skincare-consumers-in-the-us/
Provoke Insights. "Most Important Features When Choosing Skincare Products among Consumers in The United States in 2023." Statista, Statista Inc., 23 Oct 2023, https://www.statista.com/statistics/1447608/leading-product-features-among-skincare-consumers-in-the-us/
Provoke Insights, Most important features when choosing skincare products among consumers in the United States in 2023 Statista, https://www.statista.com/statistics/1447608/leading-product-features-among-skincare-consumers-in-the-us/ (last visited July 22, 2024)
Most important features when choosing skincare products among consumers in the United States in 2023 [Graph], Provoke Insights, October 23, 2023. [Online]. Available: https://www.statista.com/statistics/1447608/leading-product-features-among-skincare-consumers-in-the-us/
