According to the results of a recent survey conducted in the United States, about 40 percent of respondents stated that they would spend one to four percent more on skincare items that are sustainably sourced. About 33 percent said that they would spend between five to nine percent more.
Extra amount shoppers would spend for sustainable skincare in the United States in 2023
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Extra amount shoppers would spend for sustainable skincare in the United States in 2023
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shoppers who purchased skincare in the last month and would spend more for sustainable items
Supplementary notes
The source specifies that a random stratified sample methodology was used to ensure a high degree of representation of the U.S. population (household income, age, gender, geography, ethnicity, and children in the household). This question was phrased by the source as follows: "How much more are you willing to pay for sustainably sourced items?"
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D. Petruzzi
Research expert covering Cosmetics, Personal Care, Health & Hygiene industries.
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Provoke Insights. (October 23, 2023). Extra amount shoppers would spend for sustainable skincare in the United States in 2023 [Graph]. In Statista. Retrieved April 29, 2025, from https://www.statista.com/statistics/1447604/extra-amount-shoppers-would-spend-for-sustainable-skincare-in-the-us/
Provoke Insights. "Extra amount shoppers would spend for sustainable skincare in the United States in 2023." Chart. October 23, 2023. Statista. Accessed April 29, 2025. https://www.statista.com/statistics/1447604/extra-amount-shoppers-would-spend-for-sustainable-skincare-in-the-us/
Provoke Insights. (2023). Extra amount shoppers would spend for sustainable skincare in the United States in 2023. Statista. Statista Inc.. Accessed: April 29, 2025. https://www.statista.com/statistics/1447604/extra-amount-shoppers-would-spend-for-sustainable-skincare-in-the-us/
Provoke Insights. "Extra Amount Shoppers Would Spend for Sustainable Skincare in The United States in 2023." Statista, Statista Inc., 23 Oct 2023, https://www.statista.com/statistics/1447604/extra-amount-shoppers-would-spend-for-sustainable-skincare-in-the-us/
Provoke Insights, Extra amount shoppers would spend for sustainable skincare in the United States in 2023 Statista, https://www.statista.com/statistics/1447604/extra-amount-shoppers-would-spend-for-sustainable-skincare-in-the-us/ (last visited April 29, 2025)
Extra amount shoppers would spend for sustainable skincare in the United States in 2023 [Graph], Provoke Insights, October 23, 2023. [Online]. Available: https://www.statista.com/statistics/1447604/extra-amount-shoppers-would-spend-for-sustainable-skincare-in-the-us/
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